About Us


Information: New Corporate provision!

What We Offer:

Contact Us


September, 2011 Lantra Awards Loaders course at Gloucester Gun Club

An excellent day at GGC with superb weather for the essential practical session in the afternoon. Ian Millward and Ann Litchfield, Lantra assessors led theory and practical sessions accommodated by GGC c/o Alistair Blant, many thanks! Chris Loseby, successful candidate commented 'A very thorough course and assessment, particularly, the hands-on practical which is lacking in other courses I'd looked into'.

GGC Loaders

September, 2010 Back wood week-end!


Burton 13th Scouts Troup accompanied by fellow peers from Alrewas and Barton-under-Needwood experienced an exciting 'backwood' week-end at Beech Cliff Farm, Tittensor facilitated by A L Rural. Team work and good communication were well-practised and the 3 troups chose suitable locations within the picturesque surroundings of Beech Cliff Farm to site their camps in preparation for backwood cooking and sleeping under their tarps. There was considerable relief that inclement weather subsided to afford a clear 2 days fine weather with the added bonus of a moonlit night. A privelege to experience when tucked up in good quality sleeping bags and survival bags - like lying on a natural moonlit veranda said Margaret Clarke - Akele for Burton's boys. Activity was flat out with team work resulting in wood sawing and carrying copious amounts of timber to fuel the dug out cooking fires. These were successfully tended to and especially good for practising culinary expertise after the youngsters had prepared partridge and rabbit under the watchful eye of Ann Litchfield director of A L Rural. Gareth Cole owner of Beech Cliff and experienced sausage-maker, then guided the boys in teams of 4 to make their own sausages choosing their own ingredients and flavourings. Pigeon and pork were voted top with pork and Bramley apple a close 2nd! A gluten free choice was firstly developed which was much appreciated by Alrewas' troop leader. 'What a fantastic week-end' commented akele Margaret Clarke,'the boys are still on a high and telling all their friends what they achieved over the week-end. Ann put a fantastic amount of effort in to ensuring a memorable experience was enjoyed by all'.



August, 2010 Pre-season practice

Clients eager to take a worthwhile opportunity of 'brushing-up' on effective techniques before the fast approaching partridge and pheasant seasons commence, enjoyed good weather and well-presented targets at Beech Cliff Farm, Tittensor, Stoke-on-Trent. Simulated targets were well-presented and experienced coaches were on hand to provide assistance and guidance to efficiently and successfully address the targets. It not only bears a positive sense of confidence in the 'guns' ability prior to going out at the start of a new season but is significant regarding the welfare of quick and humane despatch of the quarry.

May, 2010

Qualsurv Environmental Solutions Ltd. hosting this years team building event with their Marston colleagues were yet again blessed with fair weather to compete for the clay shooting trophy. This year A L Rural also provided archery, air rifle and pistol shooting giving the guys diverse opportunity to test their skills and accuracy. Great banter and spirit as expected and together with the mini-digger challenge and excellent hospitality enjoyed by all. 'A L Rural has provided us yet again with an exciting team-building day. A professional, well-organised and relaxed environment in which we are confident to entertain our valued clients. looking forward to the next one!' Chris Earl, Qualsurv Environmental Solutions Ltd.

Lantra Awards

New Lantra Firearms courses launched at CLA game Fair

The new skills-based Awards from Lantra Awards will cater for all levels of firearms experience, from entry level through to advanced. They cover a wide spectrum of topics from preliminary safety shotgun/rifle, pest and fox control, shoot organisation and management, through to health & safety and professional shotgun coaching.

The Awards are designed to be flexible and invite an active involvement from the shooting industry at every level. The new Awards will meet the demands of those interested in firearms and shooting, both recreationally and professionally. They are designed to develop skills and record evidence of achievement.

24th, 25th & 26th July, 2009

CLA Game Fair, Belvoir Castle

Despite the dreadful weather forecasted for this year's CLA game Fair at Belvoir, we were extremely fortunate experiencing the odd heavy shower on Friday amid scorching sunshine, a superb sunny Saturday and light drizzle late Sunday afternoon! Ann Litchfield working with the Countryside Alliance and fellow Guild of Shooting Instructors, who provided an excellent professional and friendly team spirit. Newcomers and experienced shots alike were welcomed onto the CA line for a quality shooting experience. An excellent turn out of visitors ensured a very busy 3 days with many enthused new customers aiming to further their interest. We look forward to next year's fair, 23rd-25th July at Ragley Hall, Alcester, Warwickshire.

Health & Safety

Considering the current 'litigation hungry' society in which we live in it is paramount that your business/shoot addresses Health and Safety and risk assessment to identify and address potential hazards. Even small businesses with less than 5 employees often have unpaid volunteers and generally part-time employees (paid beaters) throughout the shooting season, therefore, requiring Health and Safety to be thoroughly examined and continually updated. Contact us for consultation and experienced advice regarding your establishment and requirements.

Summer 2009

With Autumn only just "around the corner" and the opening of the game season an excellent opportunity presents itself to dust of the cobwebs with a pre-season warm-up!

Available: 1 to 1 tuition on a range/specific targets to improve your technique at a choice of Staffordshire/Derbyshire border shooting grounds or alternatively, group tuition for half day/evening, similarly from a choice of venues to suit you with experienced tuition available for all packages.

Experience a superb day out at the Deer Park, Hoar Cross with testing simulated game targets and local quality fare in beautiful Staffordshire countryside. Relax afterwards in the renowned Hoar Cross Hall Health Spa adjacent.

Contact: Ann 07980 284549


24th, 25th & 26th July, 2009

CLA Game Fair, Belvoir Castle

Come and see us at the Countryside Alliance Shooting Line Stand for a positive safe introduction to shotgun shooting or, alternatively for those experienced shots, improve your technique with attention to gun fit, stance or discuss any specific difficulties you may be experiencing.


June/July, 2009

Wolverhampton University HND/FDSc students received a varied approach to mammal behaviour from Ann Litchfield of A L Rural, lecturing on their field study tour to Newton Rigg Campus, University of Cumbria which provided a scenic inspiring background for the students' week of fieldwork. Colin, Malcolm and Sam of the Newton Rigg game and countryside management team were generously accommodating allowing access to their estate for small mammal behaviour and also to Greystoke Forest regarding roe deer behaviour and their management. Their additional input of knowledge and enthusiasm was much appreciated by all. The students openly received direct, factual and unbiased information of a vast array of mammals; their inter-relationships with other species; and, the overall balance of their populations and sustainable countryside management with consideration for those deriving a living from it. Economical, social and environmental impact of countryside and game management was also discussed and students were intrigued with 'on hand' experience of Ann and her fellow countryside management colleagues. All were thanked enthusiastically by the group and some excellent work was produced for assessment.


23rd June, 2009

Penkridge Scout Group: Introduction to Safe & Responsible Shooting with Shotguns

A fine summer's evening graced the first ever experience of Penkridge Scouts shooting with shotguns. All participants ranging from 9 - 50ish had never shot clay targets before and some were a little apprehensive to say the least! Ann Litchfield introduced the evening explaining the purpose of shotgun use for countryside management, leisure and sport with an onus on responsible use and the considerable implications and danger regarding misuse. Scouts and leaders were then distributed into 3 teams with fellow coaches David and Peter to address a variety of targets and a varied range of shotguns to suit the clients - .410, 20 and 12 bore. With a broad range of success achieved, all commented on the excitement and participation experienced and wished to have a go again! Look forward to seeing you again guys.


May 2009

Ann Litchfield and her colleague Gig Hardy took Rodbaston game & countryside management students, South Staffordshire College, to the Highlands of Scotland for an unforgettable experience of deer and upland habitat management. The week commenced on the Duke of Sutherlands estate, Ben Armine, where Johnny Cruikshank, stalking and fishing ghillie guided the students on removal of obselete deer fencing and explained the management of red deer on the estate which conveniently stood contentedly for endless 'photo calls'. Hospitality was as usual exceptional from Linda Cruikshank housekeeper to Ben Armine Lodge and gratefully appreciated. Fishing the 'Glass Loch' on the mountain top on the guys last night was an awesome treat after the days work and a hearty dinner. The latter part of the week was spent with John and Caroline Cruikshank headkeeper in the stunningly beautiful Grampian mountains on the Home Beat, Invercauld Estate, near Braemar. Grouse butt construction/maintenance and grouse management were the first order of the day with demanding rugged territory to encounter! Red deer management featured strongly again with assistance from John's stalking ghillie Ryan. A varied final day consisted of assisting Eric the shepherd with worming sheep and others helping John with pheasant and partridge pen preparation on the low ground to culminate with John's generous hospitality of a rifle and clay shoot repectively. The weather deteriorated drastically at the 'final hour' after a glorious week of 'wall to wall' sunshine. All happily retreated to The Inver pub that last night John of course revelling in his success in the shooting! An action packed week was greatly appreciated by all with unforgettable memories.


18th & 19th April, 2009

BASC Gamekeepers Fair - Catton Park, South Derbyshire

Good weather prevailed and a host of newcomers enjoyed a safe, positive introduction to shooting with shotguns - ranging from youngsters to grandparents. Experienced shooters were able to improve their technique & re-check of master eye, stance, gun fit and specific troublesome targets were addressed. Great to see so many participants enjoy this safely organised sport.


January 2009

Happy New Year! The game season draws to an end and despite challenging times it has been good to see youngsters out enjoying a responsible introduction to safe shooting in the field. Also, beginners enjoying their Christmas vouchers on a positive introduction to using a shotgun on clay target shooting - smiles all round.

Christmas 2008!

No, it can't be ignored! Looming nearer by the week!

Why not buy an A L Rural gift voucher to provide an exciting gift for Christmas? Choose from a range of activities available on our Voucher page.

August 2008

Well after a rain-drenched Summer it's good to see local farmers finally able to harvest their wheat. Autumn is only just "around the corner" and the start of the game season on lowland ground. For all those game shots an excellent opportunity to dust of the cobwebs with a pre-season warm-up!

Experience a superb day out with testing simulated game targets and local quality fare in pretty surroundings near Stone, Staffs.

Alternatively, gather your friends together for a half day/evening on specific targets you wish to improve your technique on at a choice of venue to suit you with experienced tuition available for all packages.

Contact: Ann 07980 284549


25th 26th 27th July, 2008

CLA Game Fair, Blenheim Palace

After the disappointment of the Fair's cancellation in 2007 due to waterlogged ground conditions huge crowds turned-out to enjoy this year's event at Blenheim and in scorching weather! Ann Litchfield worked with the Countryside Alliance and fellow Guild of Shooting Instructors to provide tuition to a broad range of clients: novices of all ages enjoying a positive introduction to shotgun shooting (apologies to all Mum's, Dad's and partners who may be footing the bill for new guns and equipment, etc!) to experienced shots honing technique for the coming season or trying-out a new gun. An excellent professional and friendly team spirit was commented on by visitors to the CA stand who look forward to returning to see us next year at Belvoir Castle.


14th June, 2008

Countryside event: Charity Fundraiser for The Holly Prince trust.

A hive of activity at The Meynell Ingram Arms, Hoar Cross, Staffs. incorporated a Farmer's Market of quality local produce, numerous activities and excellent craft stalls. Abbots Bromley Fire Service attended exhibiting their fire engine much to the delight of youngsters present. Ann Litchfield and William the Shire Horse joined in with"Guess William's weight and birthday. Superb weather and a healthy turn-out of visitors ensured an enjoyable day-out for all.


5th May, 2008

Support given to support newly launched Staffordshire Simulated Game

A charity fund-raising day raised monies for Staffordshire Air ambulance and Douglas MacMillan Hospice, Blurton, Staffordshire. We were pleased to assist in overseeing Health and Safety on the day and accompany teams during the shooting activity.www.staffordshiresimulatedgame.co.uk